Cabarrus County Convention and Visitors Bureau Achieves Destination Marketing Accreditation

(January 23, 2013) - Concord, NC – The Cabarrus County Convention and Visitors Bureau announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“The Cabarrus County CVB is honored to receive the Destination Marketing Accreditation from DMAP,” said Donna Carpenter, President and Chief Executive Officer of the Cabarrus County CVB. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

“By applying for and receiving DMAP accreditation, the Cabarrus County CVB has demonstrated a commitment to quality programs and services, said Shelly Green, DMAP Board Chair. “Earning DMAP accreditation tells the community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.

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