Tough Mudder returns to Mount Pleasant, North Carolina October 21-22

Obstacle course challenge promotes teamwork and tourism

CONCORD, NC (October 13, 2017) — For the fourth year, Tough Mudder will return to the town of Mount Pleasant, NC next weekend as Foil Farms hosts the 10-mile mud run that inspires camaraderie and showcases Cabarrus County.

“Our community is proud to be the home of intensely fun experiences including the Tough Mudder challenge,” said Donna Carpenter, Cabarrus County Convention and Visitors Bureau President and CEO. “We’re excited to welcome everyone back and are ready to roll out the red carpet again this year.”

The first Tough Mudder event that took place in Cabarrus County was held in November 2013 and drew participants from 46 states and Washington, DC. These participants, known as Mudders, bring plenty of strength, stamina and beneficial impact to area hotels, restaurants, attractions and local businesses.

Last year, Tough Mudder Carolinas saw over 6,000 attendees and generated $1.7 million in economic impact. According to event organizers:

·         Over 97% of participants were visitors (non-residents) to Cabarrus County

·         48% of participants had never traveled to Cabarrus County prior to Tough Mudder Carolinas 2016 event

·         60% of overnight participants stayed in local hotels, with the majority staying in Cabarrus County

·         Over 86% said they are likely to return to Cabarrus County for a 2017 Tough Mudder event

For the first time in 2016, a Tough Mudder Half event was held alongside the full event. Both will take place again in 2017. As an added value this year, the Cabarrus County CVB has partnered with local businesses to provide the “Flaunt Your Headband” program which offers Mudders discounts and freebies at participating locations when they show their 2017 headband.

For more information about the event and to register, visit toughmudder.com/events/2017-carolinas.

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2016, tourism generated $433.03 million in visitor spending, $98.69 million in payroll, $32.5 million in state and local taxes and 4,500 jobs. For more, visit CabCoCVB.com or find us at Facebook.com/VisitCabarrus and @VisitCabarrus on Twitter and Instagram.

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Media Contacts:

Julie Hinson                                              Ethan Metelenis
Cabarrus County CVB                                Tough Mudder
Julie@VisitCabarrus.com                                ethan.metelenis@toughmudder.com
704-575-9379

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