Straight from the spotter’s stand.

We’re here to provide you with the latest news, events and story ideas in ConcordKannapolisHarrisburgMidland and Mount Pleasant.

For the most up-to-date information, stay connected with Visit Cabarrus on social media. Use #CABCOnews to find press releases, media alerts and more.
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Tough Mudder returns to Mount Pleasant, North Carolina October 21-22

Obstacle course challenge promotes teamwork and tourism

CONCORD, NC (October 13, 2017) — For the fourth year, Tough Mudder will return to the town of Mount Pleasant, NC next weekend as Foil Farms hosts the 10-mile mud run that inspires camaraderie and showcases Cabarrus County.

“Our community is proud to be the home of intensely fun experiences including the Tough Mudder challenge,” said Donna Carpenter, Cabarrus County Convention and Visitors Bureau President and CEO. “We’re excited to welcome everyone back and are ready to roll out the red carpet again this year.”

Quality of life rises with visitor spending in Cabarrus County

CONCORD, NC (August 17, 2017) – Visit North Carolina recently announced that domestic visitors to and within Cabarrus County spent $433.03 million in 2016, an increase of 5.21% from 2015. Cabarrus County ranks 12th in travel impact among North Carolina’s 100 counties.     

“Tourism contributes a great deal to our thriving local economy,” said Cabarrus County CVB President and CEO Donna Carpenter. “Steady year-over-year increases in visitor spending indicate that our community is well on its way to achieving this organization’s vision of becoming the number one economic force of Cabarrus County.”

The economic contribution of tourism sustains income for residents which enhances quality of life and makes this area attractive to economic development opportunities. The Cabarrus County CVB takes great pride in reinvesting traveler spending into projects that enhance visitor experience such as the developing county-wide wayfinding system, and marketing efforts that share our community’s story on a greater scale like the recently launched “People of Cabarrus” campaign.

“At the backbone of tourism in Cabarrus County is the hard work and entrepreneurial spirit of local business owners,” adds Pam DuBois, Chair of the Cabarrus County CVB Board of Directors. “They have created a place where people from across the country come to visit and engage in our community.”

2016 Cabarrus County tourism impact highlights:

  • The travel and tourism industry directly employs 4,500 people

  • Total payroll generated by the tourism industry in Cabarrus County was $98.69 million

  • State tax revenues totaled $24.92 million and local tax revenues totaled $7.58 million from travel to Cabarrus County

  • If not for state and local taxes generated by tourism in Cabarrus County, each household would pay $484 more in taxes

These statistics come from “The Economic Impact of Travel on North Carolina Counties 2016.” The study was prepared for Visit North Carolina by the U.S. Travel Association.  

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit or find us at and @VisitCabarrus.


Media Contact:

Julie Hinson, TMP

Communications Manager

Fifth Annual Golden Helmet Awards Honor Hospitality Professionals in Cabarrus


CONCORD, NC (June 23, 2017) – The Cabarrus County Convention and Visitors Bureau honored area hospitality and tourism professionals on Thursday evening at Chez François in Downtown Concord during the annual Celebrate Cabarrus event.

“Over the past five years, we’ve honored so many deserving members of our hospitality industry,” said Cabarrus County CVB President and CEO Donna Carpenter. “We appreciate their contributions to tourism in Cabarrus County and look forward to recognizing many more outstanding professionals as our community continues to grow and attract even more visitors."

Cabarrus County CVB Puts Area Residents in the Spotlight with New Marketing Campaign Promoting Travel to the Region

Kathleen Reeder_People of Cabarrus

New webisodes, ads and social posts feature real residents from local businesses and attractions 

CONCORD, NC (May 15, 2017) – The Cabarrus County Convention and Visitors Bureau recently unveiled “People of Cabarrus,” a brand-new marketing campaign that spotlights residents and business owners in the region to rev-up visitation and reveal the wide variety of attractions available in addition to motorsports. Cabarrus County includes the following municipalities: Concord, Harrisburg, Kannapolis, Midland and Mount Pleasant.

The “People of Cabarrus” campaign is based on a video series featuring local personalities from a wide range of categories that  visitors might interact with while in Cabarrus County: from whiskey distillers to jewelry makers to hotel staff to motorsport experts.  These videos will appear on Hulu, Connected TV, across the Cabarrus County CVB’s social channels, and will be available on the CVB’s YouTube Channel.

As Cabarrus County grows, so do its attractions and its appeal. Whether it’s nearby millennials looking for a new weekend getaway or families hungry for kid-friendly adventures, the new marketing campaign focuses on local attractions and activities for a wide variety of travelers.

CVB Celebrates the “People of Cabarrus” during National Travel & Tourism Week

TravelMatters NTTW17

CONCORD, NC (May 8, 2017) – The Cabarrus County Convention and Visitors Bureau is participating in America’s week-long celebration of travel by highlighting the backbone of the area’s tourism industry—the “People of Cabarrus.”

On Tuesday, the nation’s official Travel Rally Day, the Cabarrus County CVB will host a special event at the Visitor Center to thank the community’s hospitality and tourism professionals and will also begin sharing a “People of Cabarrus” video series featuring personalities who represent an entire industry of ambassadors.

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