New webisodes, ads and social posts feature real residents from local businesses and attractions
CONCORD, NC (May 15, 2017) – The Cabarrus County Convention and Visitors Bureau recently unveiled “People of Cabarrus,” a brand-new marketing campaign that spotlights residents and business owners in the region to rev-up visitation and reveal the wide variety of attractions available in addition to motorsports. Cabarrus County includes the following municipalities: Concord, Harrisburg, Kannapolis, Midland and Mount Pleasant.
The “People of Cabarrus” campaign is based on a video series featuring local personalities from a wide range of categories that visitors might interact with while in Cabarrus County: from whiskey distillers to jewelry makers to hotel staff to motorsport experts. These videos will appear on Hulu, Connected TV, across the Cabarrus County CVB’s social channels, and will be available on the CVB’s YouTube Channel.
As Cabarrus County grows, so do its attractions and its appeal. Whether it’s nearby millennials looking for a new weekend getaway or families hungry for kid-friendly adventures, the new marketing campaign focuses on local attractions and activities for a wide variety of travelers.