Story Ideas

DalePlazaBrick hdr

Stories? You're standing on a gold mine. 


In 1945, Eddie Ray began a 60 year career in the music industry. From stock boy to record industry executive, 89-year-old Ray is now a living legend who preserves our state’s musical heritage and legacies of artists like John Coltrane, Charlie Daniels, Roberta Flack and more at The North Carolina Music Hall of Fame.

Moonshine Memories

The roots of NASCAR racing go back to the Prohibition Era during the national ban on the sale, manufacture, and transportation of alcohol in the United States. Those who made and delivered illegal whiskey did so by the light of the moon and became known as “Moonshine Runners.”

With supped up cars and reputations for outsmarting and outdriving the law, these drivers began racing each other. By the end of the 1940s, those contests evolved into a spectator sport after Bill France Sr. organized owners, drivers, mechanics and promoters who worked together to draft race rules and regulations.  The National Association for Stock Car Auto Racing or NASCAR was born.

Today, Cabarrus County is home to an unequaled concentration of motorsports attractions. From racing legend Dale Earnhardt Sr.'s hometown to where each of Jimmie Johnson's six Sprint Cup Championships were built, much of the sports storied history began and continues to grow within our county lines.  

Midnight Moon’s 1940 Ford Photo credit: Piedmont Distillers and Midnight Moon


You may know Charlotte Motor Speedway as the legendary 1.5 mile super speedway where drivers have taken home millions from the NASCAR Sprint All-Star Race, where the Chase for the Sprint Cup heats up under the lights at the Bank of America 500 and where only true fans remain in the grandstands after 400 laps of NASCAR’s longest race, the Coca-Cola 600.

But have you met Harry and Judy Wiley, Mayor and First Lady of Hellman’s Campground? Stop by their site and you’re likely to be invited in for potluck dinner along with the rest of the campers at Charlotte Motor Speedway. These gatherings have become a tradition so special to the Wiley’s that they were remarried during their 2009 cookout!

Did you get a chance to taste the burger made with Krispy Kreme buns or dive into a deep-fried cupcake? Each year, Charlotte Motor Speedway and its food provider, Levy Restaurants partner to dream up never-before-tasted menus to add a little extra flavor to race weekend. Other concoctions created in the past include chocolate-covered bacon and a five-pound behemoth burger or mega grilled cheese big enough to feed an entire pit crew.

Have you seen the CMS Wall of Honor that recognizes fans of 50 years? Granite plaques along the concourse of the General Motors Grandstand honor dedicated fans including Concord Mayor Scott Padgett.

With some of the most dedicated and colorful fans in all of sports and new announcements coming almost every week between now and race time, no matter the niche, the story ideas are limitless at Charlotte Motor Speedway. What will yours be?


Known as the “Bellagio of Drag Strips,” zMAX Dragway is the only all-concrete four-lane drag strip in the world. At the NHRA 4-Wide Nationals in April each year, the thunderous roar of 40,000 horsepower causes the grandstands to rumble and fans from around the world to travel to Concord, North Carolina. In 2013, fans came from 44 states and nine foreign countries. Each year, the greatest spectacle in drag racing brings stories of success for drivers, memories for fans, advancements on the track and much more.

The first documented discovery of gold in the continental United States happened in Cabarrus County in 1799 when 12 year old Conrad Reed found a 17 pound golden nugget on the family’s property—that they used as a doorstop! Today, Reed Gold Mine is the only underground mine in North Carolina open to the public. Visitors can follow Conrad Reed’s journey through several hundred feet of mine tunnels and can even strike gold for themselves! Stake you claim with just $3, and what you find after panning for gold is yours to keep.

Kannapolis is the hometown of NASCAR Hall of Famer and racing legend Dale Earnhardt, Sr. The city is also a cornerstone of the Dale Trail, a 20-stop self-guided tour that features points of interest from Dale’s childhood and racing legacy. While on the Dale Trail, fans can pay tribute to the Intimidator and get a glimpse into his life as a man, not just a race car driver.  The Dale Earnhardt Tribute Plaza is one of the tour’s most significant locations featuring a nine-foot, 900 pound bronze statue of Dale as his friends and family remember him—in Justin Boots and Wrangler jeans. Dale’s mother Martha still resides in his childhood home and visits the Plaza about every week to check on him. Look closely and you’ll find features that relate to Earnhardt numerology all throughout the Plaza.

You’re invited to attend these landmark events, get to know the people mentioned above and experience the energy in Cabarrus County this year.  Can’t make the trip but want to hear more? Please contact Julie Hinson at 704-456-7967 or


Reach out

  • Visit us
    10099 Weddington Road Ext. - Suite 102
    Concord, NC 28027
  • Call us
    704-782 4340
    800-848 3740
  • Write us
  • Follow us facebooktwitterinstagram